47
weight bar set with weights
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$117.43avg listing price — sweet spot $15–$100
Review moat
Good950.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 6% kills the launch gate
Market size
Okay$190K$190K/yr · 324K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Price range
Bad$13.10–$397.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale