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water weights
Launch itA $1.1M/yr market growing +178.0% this quarter with returns at 1.9% — clears our launch bar.
Growth
Incredible+178.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$33.30avg listing price — sweet spot $15–$100
Price range
Great$10.41–$72.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good1,436.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand