29
washington capitals hat
Skip itSoft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.77avg listing price — sweet spot $15–$100
Price range
Incredible$16.26–$49.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great492.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 33K searches
Growth
Bad-56.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand