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walter payton
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.32avg listing price — sweet spot $15–$100
Price range
Great$13.78–$74.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great366.44avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$36K$36K/yr · 53K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch