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utah utes
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.68avg listing price — sweet spot $15–$100
Price range
Great$7.00–$51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,617.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 140K searches