33
usc hat
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible64.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.78avg listing price — sweet spot $15–$100
Price range
Incredible$19.65–$42.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 48K searches