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usa hockey shirt
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.71avg listing price — sweet spot $15–$100
Price range
Incredible$14.52–$97.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great168.48avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 160K searches
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier