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university of washington apparel
Worth a lookShows a sweet-spot price point ($28.47 avg), but a small market ($65K/yr) keeps it on the watch list.
Avg price
Incredible$28.47avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.60–$72.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,248.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 184K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale