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university of utah sweatshirt
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.09avg listing price — sweet spot $15–$100
Price range
Incredible$15.98–$51.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,338.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 51K searches
Signals High Returns