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university of maryland
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Review moat
Great389.55avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Price range
Good$9.44–$143.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$62K$62K/yr · 102K searches