40
university of illinois
Skip itSoft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.01avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Good$8.39–$137.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,617.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$158K$158K/yr · 349K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.4%90-day search growth — must beat 0% to launch