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university of houston
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.66avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good885.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.91–$179.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 150K searches