51
unicorn cup
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Price range
Good$4.07–$34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,147.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 59K searches
Signals No Dominant Brand