44
unc shirt
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.84avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$12.49–$153.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,429.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 97K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch