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umass amherst apparel
Worth a lookShows a sweet-spot price point ($23.75 avg), but a small market ($34K/yr) keeps it on the watch list.
Avg price
Incredible$23.75avg listing price — sweet spot $15–$100
Review moat
Great138.62avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.89–$41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.3%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 59K searches