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u of m womens apparel
Skip itSoft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$16.04–$31.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.30avg listing price — sweet spot $15–$100
Review moat
Great230.94avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 34K searches
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
Signals High Returns