54
type 1 life jacket
Worth a lookShows demand growing +201.7% this quarter, but a small market ($120K/yr) keeps it on the watch list.
Growth
Incredible+201.7%90-day search growth — must beat 0% to launch
Avg price
Great$76.93avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good1,475.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$23.76–$176.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 47K searches