46
turnover chain
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible60.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Price range
Great$9.03–$52.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 53K searches