58
trophy
Worth a lookShows a thin review moat (367 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great367.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Market size
Good$801K$801K/yr · 1.9M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.98–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale