60
travel yoga mat
Worth a lookShows a sweet-spot price point ($53.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$53.27avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$14.55–$117.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$849K$849K/yr · 759K searches
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,918.93avg incumbent reviews — the moat a new listing must climb