48
training knife
Skip itSoft demand (-10.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$8.53–$36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good505.7avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 157K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch