36
training gun
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$56.18avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$11.95–$189.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,890.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 182K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale