54
track baton
Worth a lookShows a thin review moat (174 avg reviews), but soft demand (-16.3% this quarter) keeps it on the watch list.
Review moat
Great173.67avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.43–$42.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 70K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch