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toilet tent
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.63avg listing price — sweet spot $15–$100
Price range
Incredible$18.53–$87.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+67.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$253K$253K/yr · 208K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,612.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.3%return rate — above 5% kills the launch gate
Signals High Returns