37
toddler football helmet
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.38avg listing price — sweet spot $15–$100
Review moat
Good535.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$12.33–$258.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 86K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Signals High Price