22
tlr
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$151.72avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,035.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$26.21–$387.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 86K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price