46
thin paracord
Skip itPrices mostly outside the sweet spot ($6.34–$15.45) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Review moat
Good1,442.58avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 296K searches
Price range
Bad$6.34–$15.45cheapest to priciest tracked listing — scored on the share inside $15–$100