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the walking dead merchandise
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Great$52.40avg listing price — sweet spot $15–$100
Review moat
Great348.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.19–$149.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 63K searches
Signals High Price