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tent stakes
Launch itA $2.7M/yr market growing +90.1% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 2.5M searches
Growth
Great+90.1%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Price range
Okay$4.60–$24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,660.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand