38
target stickers
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,257.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Price range
Okay$8.26–$19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 98K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality