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target darts
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$62.35avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good1,057.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$262K$262K/yr · 408K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$10.68–$272.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price