39
tailgate
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$81.95avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$448K$448K/yr · 614K searches
Price range
Okay$11.78–$205.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,695.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price