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tailgate games

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Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 18Growth 84Conversion 13Competition 22Returns 60Price range 47Avg price 81Brand share 27Review moat 37Quality gap 42

Growth

Great+83.3%

90-day search growth — must beat 0% to launch

Avg price

Great$82.27

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Okay$20.47–$188.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,810.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$70K

$70K/yr · 80K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

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