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tackle box
Launch itA $1.1M/yr market growing +28.0% this quarter with returns at 2.1% — clears our launch bar.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$33.19avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.5M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,713.03avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.17–$193.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale