43
swim towel
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Good$8.31–$26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,919.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 103K searches