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swim cap
Launch itA $2.8M/yr market growing +77.1% this quarter with returns at 4.8% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 3.4M searches
Growth
Great+77.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Price range
Okay$5.69–$24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad11,206.04avg incumbent reviews — the moat a new listing must climb