57
swim buoy
Worth a lookShows demand growing +215.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+215.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.00avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$9.26–$34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great488.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$398K$398K/yr · 211K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand