44
survival tent
Skip itSoft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Price range
Great$6.35–$82.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,165.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 238K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.8%90-day search growth — must beat 0% to launch