60
survival kits
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.77avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 5.4M searches
Competition
Great27%top-5 click share — an open shelf
Price range
Okay$6.13–$178.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,644.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand