56
surfboard
Worth a lookShows a thin review moat (338 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great337.94avg incumbent reviews — the moat a new listing must climb
Growth
Good+56.2%90-day search growth — must beat 0% to launch
Market size
Good$697K$697K/yr · 808K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$187.46avg listing price — sweet spot $15–$100
Price range
Bad$13.97–$478.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price