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surf wax
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.59–$38.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.9%90-day search growth — must beat 0% to launch
Review moat
Good671.53avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Market size
Good$346K$346K/yr · 201K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand