47
surefire scout
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.0M$2.0M/yr · 1.1M searches
Competition
Great27%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$158.32avg listing price — sweet spot $15–$100
Review moat
Okay1,637.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$25.42–$447.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price