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super bowl square board
Skip itSoft demand (-94.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great294.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$8.30–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 93K searches
Growth
Bad-94.3%90-day search growth — must beat 0% to launch