36
strike a fire starter sticks
Skip itSoft demand (-44.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Price range
Great$9.16–$44.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,346.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 35K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-44.2%90-day search growth — must beat 0% to launch