31
straw topper
Skip itPrices mostly outside the sweet spot ($5.05–$10.22) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good747.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.04avg listing price — sweet spot $15–$100
Market size
Bad$78K$78K/yr · 338K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Price range
Bad$5.05–$10.22cheapest to priciest tracked listing — scored on the share inside $15–$100