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storm whistle
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$7.56–$25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Review moat
Okay2,312.85avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 68K searches
Brand share
Bad99%top-5 brand share — brand-locked demand