35
stilts for kids
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$74.52avg listing price — sweet spot $15–$100
Review moat
Great466avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$19.96–$174.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 85K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price