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sterno stove

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Soft demand (-91.7% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 16Competition 25Returns 75Price range 90Avg price 95Brand share 18Review moat 34Quality gap 45

Avg price

Incredible$36.31

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$87.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,109.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad$78K

$78K/yr · 165K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-91.7%

90-day search growth — must beat 0% to launch

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