51
step tracker
Worth a lookShows a $18.7M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size
Incredible$18.7M$18.7M/yr · 10.8M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$93.20avg listing price — sweet spot $15–$100
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Price range
Okay$24.59–$199.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 6% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,564.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand