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steelers wallet

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A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 33Conversion 58Competition 76Returns 45Price range 77Avg price 95Brand share 55Review moat 30Quality gap 35

Avg price

Incredible$29.46

avg listing price — sweet spot $15–$100

Price range

Great$9.49–$118.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay3.7%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,549.36

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$45K

$45K/yr · 30K searches